Good socks, helpful socks

bee-hives

I caught up with Angela and some other pals this weekend and she showed us a clip about this great little project which has provided socks to people in homeless shelters in the US as part of their business. I really liked the name of the socks, Bombas, which is apparently adapted from the Latin word for bumblebee. They chose this because bees are small in themselves, but they work together and collectively make a big impact – which is apparently how the sock company thought of themselves and their customers – they couldn’t do much alone, but together they might make an impact. Here is a you tube clip about the whole thing… Just love that collaborative spirit.

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